SLCB Moni Wallet: Launch Workplan

Launch milestone⛓ Has dependency Flagged item: click badge for detail

Bars sharing a row do not overlap in time; the ⛓ icon marks an activity gated on another.

Research & Analysis

GTM Strategy & Planning

MarComms Campaign Development

Creative Concept & Ideation

Asset Production & Rollout

Campaign Execution Support

Sep 2026

Oct 2026

Nov 2026

Dec 2026

Jan 2027

ongoing →

Soft Launch

Main Launch

Market, Industry, Competitor & Consumer Research and Analysis

⛓Go-to-Market Strategy Design and Product Launch Planning

⛓Quantitative Milestone Tracking & Mid-Flight KPI Review

⛓MarComms Planning: media mix, content calendar, Krio-Temne-Mende-Language validation setup

⛓Official Launch Execution: deploy launch comms, initiate acquisition & USSD funnels

⛓Full Amplification: paid digital ads, regional radio jingles & outdoor touchpoints scaled

⛓Creative Concept and Ideation

⛓Creative Campaign Assets and Content Production

⛓Amplification Asset Support: distributed collateral feeding paid/radio amplification

⛓Regulatory & Compliance Gate Management: BSL clearance on promotional mechanics

⛓Technical Tracking Infrastructure implementation

⛓Field Activation & Agent Support + Paid Digital Media Amplification

⛓Mid-Flight Review & Handover Reporting (initial pass)

⛓Retention, Optimisation & Strategic Handover